November 2025 - Our team was proud to stand alongside our innovation partner Matter. in Brazil this week as they were honoured as a finalist in the The Earthshot Prize 2025, one of the world’s most prestigious environmental awards recognising transformative solutions that can repair and protect our planet.

The winning solution, Regen®, is a groundbreaking microfibre filtration technology that captures microfibre pollution at its source. Our team has been working hand in hand with Matter for the last four years to adapt and scale the ground-breaking microfibre filtration technology for large-scale textile production, with the first full installation planned at our new Paradise Textiles mill in Egypt in 2026.

As part of the 2025 Earthshot Summit, our team also joined the Microfiber Earthshot Seminar, hosted by Matter and supported by The Earthshot Prize and our science and innovation hub, Paradise Textiles. This closed-door session brought together leading brands and manufacturers across luxury fashion, homeware, and sportswear for a live Q&A - offering a unique opportunity to exchange insights and accelerate the collective movement to reduce microfibre pollution.

This milestone recognition reflects our shared commitment to driving systemic change across the fashion industry - showing what’s possible when innovation and industry work together to create a cleaner, more traceable, and impact-driven future.

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