Moving away from a linear model to one that is more circular and sustainable, demands radical changes across the entire industry. Sustainability is a journey that requires commitment, innovation, and collaboration at every stage.
Pioneering and impactful sustainable solutions in garment and materials research, design, and manufacturing.
Partnerships with top textile mills in Asia and the Middle East, ensure a resilient and diversified supply chain. Taiwan, China, Turkey, Vietnam, Egypt (2026).
Specializing in activewear, loungewear, sleepwear, and lifestyle products. Jordan, Egypt, Bangladesh, Vietnam, India.
Our LEED Gold-certified green manufacturing facility represents the pinnacle of sustainable production.
State-of-the-art knitting and dyeing facility in Egypt reduces carbon footprint and accelerates production timelines. Opening 2026.
Dedicated design and innovation laboratories drive continuous improvement and product excellence.
Laboratories certified by Bureau Veritas ensure rigorous quality standards.
Our Innovation Centre focuses on iterative advanced manufacturing experiments for efficiency and excellence.
Harnessing the power of data and AI to anticipate emerging trends and maintain agility in the fashion market.
We utilize low-impact manufacturing processes, green chemistries and data analytics to minimize our environmental footprint.
We uphold the highest standards of compliance and regulatory practices, fully aligned with the International Labour Organization (ILO) standards and the OECD due diligence guidelines, ensuring responsible, transparent, and ethical operations across all facets of our business.
Award-winning material innovator
Textile mills in China, Taiwan, Turkey, Vietnam, Egypt (launching 2026)
Digital fabric library
3D design
Activewear / loungewear
Honoured as one of Jordan’s top exporters and employers (2023)
Duty-free access to the United States, Canada, United Kingdom and European Union
Activewear / loungewear
Recognised as Egypt’s No.1 Apparel Exporter (2021–2024) and Largest Apparel Exporter (2025)
Awarded best exporter to the United States (17th year running)
ZDHC verified washing facility – first of its kind in Egypt
Duty free to the United States and Europe
Product design and merchandising in the United States, China and Jordan
Sustainability and due diligence experts based in Singapore, China and the United Arab Emirates
Marketing and storytelling in Singapore and the United States